Digital Marketing
Dylan Luddy
Digital marketer from Galway, Ireland with experience across CRM, email marketing, e-commerce, and brand strategy. Previously at L'Oreal Australia and Decathlon, now based in London and open to new opportunities.
Experience
Mar 2024 — Aug 2024
Melbourne
CRM Specialist
L'Oreal Australia
- Worked within the luxury division supporting Lancome, Yves Saint-Laurent, Giorgio Armani, and Kiehl's.
- Copywriting and proofreading for email campaigns across multiple luxury brands.
- CRM enhancement and email rendering QA using Litmus software.
Apr 2022 — Oct 2023
Ireland
CRM & Direct Marketing Leader
Decathlon
- Managed customer relationship marketing for the world's largest sports retailer.
- Oversaw email marketing to 125,000+ subscribers, push notifications, and loyalty programs.
- Created marketing copy across email, app, and in-store channels.
2014 — 2021
Galway
Manager & Marketing Specialist
Vanda Art Gallery
- Transitioned physical retail to e-commerce via Shopify, generating over 1,200 orders by 2021.
- Drove growth through paid social, PPC, SEO, and email marketing.
- Established a dropshipping production model to scale the business.
2020 — 2021
Ireland
Digital Marketing Intern
IDA Ireland / FoodSocial.ie / Nuasan
- IDA Ireland: B2B medical technology marketing materials and digital strategy assessment.
- FoodSocial.ie: Web audits, SEO analysis, and PPC proposals — awarded 1st overall within the MSc.
- Nuasan: Market research, social media calendars, and content creation for a natural skincare startup.
Skills
CRM & Email Marketing
Copywriting & Proofreading
SEO & PPC Advertising
E-commerce (Shopify)
Adobe Photoshop
Social Media Marketing
Market Research
Content Creation
Litmus Email QA
Google Analytics
Graphic Design
Brand Strategy
Education
University of Galway
MSc Digital Marketing
First Class Honours (1:1)
Get in touch
Based in London and open to new opportunities in digital marketing, CRM, and brand strategy.